SEPT
 2003
What's New
1. A Real Life Lateral's Story
2. Creating Business Plans
3. Intervention versus Termination
4. Broadcast and Newsletter Directory

LATERALS provides more than 12,000 law firm partners with monthly information on recruiting and lateraling issues. We are attorney recruiters who have lateraled and/or merged over 1,000 attorneys since 1979.  As a result, LATERALS is about the real world of lateraling. Visit the Sears & Associates web site at www.Mentoringpros.com and learn about our unique attorney recruiting services. Visit our Media Center to listen to and read about our view on rainmaking, lateraling activities and to read back issues of LATERALS, online.

THE WORLD OF LATERALS
THE LATERAL'S STORY: A REAL LIFE LOOK AT LEGAL CAUTION

There is no more difficult part of lateraling a new partner than estimating his book of business.  Both the new firm and the potential lateral want to be as flexible as possible about their compensation and billing estimates.  As a result, there are countless scenes like the one we're going to portray taking place in law firm conference rooms. This scene is condensed for brevity. But about the only thing that's missing is the polite social interchange.

This story has four possible results. They are shown at the end. You can take your choice...kind of like a murder mystery in which you can choose the ending.  Your choice may help you put your own Firm's approach in perspective.

     When the receptionist saw him get off the elevator, she thought, "now there's a guy who could pose for an ad about lawyers...not bad...in fact pretty near perfect...perfect pin stripe...perfect look.  I wonder if he's married...probably is...well, they all are.
     But all she said was, "Can I help you, sir?"
     "I'm Brad Talbert. I'm here to see Mr Carney for an 11 o'clock appointment."
     Three minutes later Brad had been whisked into a conference room, where Paul Carney waited with two other people. "Brad, it's great to see you again.  This is Bill Driver and Miriam Hardy...they're in our business group...coffee, orange juice?..."
     Brad said, "Thanks, just coffee please.  Jerry told me that you would have some of your corporate partners here to talk about my practice and book of business.  He said that you'd want to go over my book of business.  I don't have the vaguest idea what it will be."
     The three attorneys sitting around the conference table just looked at each other in stunned silence for what felt like long minutes until, Paul, the Managing Partner, said...to continue reading click here>>> ... and to get another cartoon click here.

 

THE WORLD OF LATERALS
PROJECTING PRACTICE RESULTS

ABSTRACT
Legal practice billings projections have become increasingly more common.  They enable a more precise, less emotional, practice projection.  The projections can be tied into the economy for that practice area which helps materially in making it more specific.

This article is about overcoming the obstacles to making law practice business plans. The main obstacles are the lateraling attorneys themselves.  Creating a business plan for your practice can be about as enjoyable as having a root canal.  This is mainly because law practice culture makes it such a risky task.

Projections are certainly one of the big five issues in lateraling.  The next four issues will be covered in future months and shown at the end of this article.  If you would like to see an outline of the article >>>

THE LAWYER'S BUSINESS PLAN
This is about how a business plan can be used to project legal billings.  Twenty years ago, in law practice, we hardly ever heard of business plans.  Even ten years ago, when I was lateraling partners, there wasn't a significant requirement for business plans.  Since then, business plans have become a critical part of lateraling.  As a result I can now spend as much as three to four hours with a lateraling candidate helping them prepare their business plan.

Our firm's own recent survey indicates that about 60% of law firms now require a lateral to provide a business plan.  A clear reason is that the business of law has found that without a business plan it is a challange to estimate: candidate interest, compensation, fit or position.  Business plans are the universal method of forecasting results, in every industry and profession except law.  What is our impediment?  To continue reading click here>>> or to get another lateral's cartoon click here>>>

THE WORLD OF LATERALS
INTERVENTION. CREATING NEW PRODUCING PARTNERS OUT OF UNSATISFACTORY EXISTING ONES

 Why don't law firms intervene, as is done in industry, when a partner's origination results are consistently below firm standards?  What is it about intervention, in a law firm, that makes it a less preferable alternative to termination?  If termination is the final act ending the relationship, is that better than giving the terminated partner both the motivation and the opportunity to correct his performance?

The most common answers to these basic questions show that law firms are behind most other professional groups in rescuing non-producers from themselves.  The most dominant reason for firm terminations vs. intervention is that the general assumption in law firms is that 'a repeated word to the wise' is sufficient. Thus, after a low productivity partner has been spoken to a number of times without result, it is assumed that "he knew what was coming."

But they seldom do know, or want to think about, what is coming.  A natural human assumption is to believe that things will continue as they are.  The only way to get them to understand is to take actions similar to those that the corporate world evokes.  To illustrate, even the most high level and highly paid big ticket 'relationship'  salespeople (e.i.: Boeing, GE, Morgan Stanley, etc.) go through an intervention process when their production falls off. These firms "fire" them by ending their: draw, compensation and/or privileges. Then the salesperson is offered a new employment contract that requires that he spend whatever time necessary in assessment and treatment.

The salesperson is not permitted back in the active fold until a professional third party has recommended it.  The risk the company is avoiding is a problem and/or demoralization resulting from a consistent high visibility non-performer.  Is that much different than a malpractice action and/or demoralization arising from a consistent high visibility low producing attorney, who happens to be a partner?

In the law, the toughest issue is about productivity problems resulting from low self-esteem.  It is this that causes almost all client relationship-crippling behaviors. 

Learn more about the five most often given reasons for partner termination vs. rehabilitation.

ONLINE PROGRAMMING
IMPROVING YOUR RAINMAKING SKILLS

Monthly we add one or two broadcasts on Overcoming your Personal Rainmaking Obstacles. You can listen to them by downloading them directly from the Newsletter, or by visiting our Media Center at http://www.mentoringpros.com/mediacenter.html.

If you missed any of the previous issues of LATERALS, you can get them right here:
APRIL 2003, MAY 2003, JUNE 2003, JULY 2003, AUGUST 2003.

 

IMPROVING RAINMAKING SKILLS
ARE YOU A RAINMAKER? FIND OUT RIGHT HERE.

The senior management of your law firm constantly measures the amount of new business, or 'rain' that you originate in order to evaluate your performance, determine you compensation, and pay your bonuses, if any. If you're not satisfied with your results, or worse, you firm's not satisfied with your results, do you know where to turn to find out why you can't make enough rain to satisfy your partners?

Three years ago we created a Confidential Rainmaking Analysis questionnaire whose results conclusively tell you why you can't make enough rain. Sound impossible? Well it's not.  It's worked time and time again for thousands of attorneys. We published the questionnaire online, so you can answer the questions and get your report, anonymously, from our secure web site.

I wrote "Making Rain" and created its Confidential Rainmaking Analysis to allow attorneys to see themselves through their answers to questions about the book's characters. After reading the book, you're invited to answer 150 questions about the characters and their responses to the scenarios that I've laid out  in the book.  The result is a capsulized view of yourself since people generally answer questions about other's activities through their own eyes. 

You can purchase "Making Rain" and then complete the Confidential Rainmaking Analysis online, both for $70.00.

© 2003. Sears & Associates. All rights reserved.

Laterals is published monthly by Sears & Associates, a national attorney search firm since 1979.

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Sears & Associates
RECRUITING AND DEVELOPING RAINMAKERS SINCE 1979
Delray Beach, FL USA
(561) 638-4750 phone
(561) 637-6585 fax
Web Site: http://www.mentoringpros.com